Social Media Marketing (SMM) Services

What is social media marketing? Social media marketing, or SMM, enables a company to connect with their targeted markets through the utilization of social media. Social media is talking, participating, sharing, networking and bookmarking using online social networks designed to encourage and facilitate the emergence of this type of social interaction.

Social media is booming and for businesses it represents an unprecedented marketing opportunity. Social networking sites like Facebook, LinkedIn and Twitter; social bookmarking sites like Delicious; social news sites like Digg; multimedia sharing sites like YouTube; and weblogs, Internet forums, collaboration sites, virtual worlds, review and opinion sites, webinars and podcasts are all forms of social media that are rewriting how businesses and consumers interact.

At Webradial, we help our clients leverage the massive potential of social media by developing and implementing a strategy to gain influence on consumer behavior through social media channels. The key to our social media marketing success is helping our clients make a GENUINE connection to their target audience.

How Social Media Marketing Can Benefit Your Business

Reach Your Target Market
Today 46% of adult internet users use social networking sites compared to just 8% in 2005.

Manage Your Brand
Social media marketing builds brand awareness and improves how people perceive your brand.

Increase Exposure
Social media marketing can increase search engine visibility. New content in social media channels, and links to that content from social media users will result in increased traffic while adding value for the social networking community.

Know and Support Customers Better
Social media marketing gets you closer to your customers. You are able to have ongoing dialogue that helps you better understand and support your customer, increasing brand loyalty.

Gain Market Insight
Social media marketing offers creative and effective ways to gain insight into your market. Customer behavior and interests, as well as recommendations and information they share can be used for future marketing initiatives and product or service development.

Influence and Educate Consumers
Through distribution of quality content in the social media platforms and formats consumers prefer, you are able to effectively educate and influence them. Often this results in new business, recommendations, links, and even empowerment of consumers to spread the word.

What Our Social Media Marketing Experts Can Do For Your Business

SMM Strategy Development and Implementation
The Webradial social media marketing strategy helps our clients genuinely interact with potential customers by identifying, listening to, and joining conversations related to their company, brands, products and services. We work with you to create social media marketing goals and outline and execute a strategy to achieve them.

Content Distribution
An integral part of our social media marketing strategy is working with our clients to start conversations by planning and distributing content through the appropriate social media platforms. This can be in the form of posts, articles, press releases, profiles, webinars, podcasts, videos and other social media formats.

Influencing the Influencers
We identify the influencers of your target market within each social media platform. We work with our clients to genuinely engage these influencers and provide them with frequent and insightful feedback.

Tracking and Reporting
Webradial uses buzz monitoring, human insight, and other SMM metrics technology to track and report the performance of your social media marketing campaigns.

Find Out More About Our Social Media Marketing Solutions

For more information about Webradial's social media marketing (SMM) solutions, call us at 1-800-989-4321 or request a quote.

Learn more about social media marketing at Webradii, our Web 2.0 marketing blog.